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How Kaufman Homes has embraced social media.
The year 2011 saw a continuation of changes that Kaufman Homes started at the end of 2008. At that time, because of changing economic conditions, we realized people were staying longer in their homes because it had become increasingly difficult to sell existing homes and even a greater problem of building and financing custom homes. This new environment presented Kaufman Homes with a great opportunity to make the transition from primarily a custom home builder to a broader based company providing more remodeling andrepair and maintenance work. These changes created a more stable construction environment, allowing employment growth and we are continuing to serve our community from 36 years of reputation, experience, integrity and organization.
In November of 2009 Kaufman Homes made a careful entrance into world of social media by starting an informative monthly newsletter sent to friends and past customers. This was a way of linking into our website to share with others the story of who we are and presenting our well documented construction process and philosophy, all which has been the contributing factor to the Kaufman homes trademark of success.
In October of 2011 we further expanded our social media presence by starting weekly construction information blog posts that were each entered into a categorized resource library on our website. These posts are linked with and through our website to our other social media sites of Facebook and LinkedIn. The blog posts come out of 36 years of construction experience, observations and give a written history of the past and knowledge for the future. Like it or not the internet and social media have revolutionized the way people do business, research topics and shop. Young people have grown up with computers and the internet and have to help the generation of us who used the typewriter, land line phones, pencil and paper, played in the park, read books in the library for information and talked face to face with their peers!
These are exciting times for us as the consequences of the economic downturn has provided great opportunities where Kaufman Homes now offers our community a much broader base of services continuing on with Kaufman Homes trademark of reputation, experience, integrity and high quality service all for an affordable cost!
Call Kaufman Homes to set up an appointment to discuss how we can help with your construction needs.[/vc_column_text][dt_gap height=”10″][/vc_column][/vc_row]